中金：中国消费市场更多呈现“消费分级”的特征，并非简单的“消费降级”

Core Viewpoint - The current Chinese consumer market is characterized by "consumption stratification" rather than a simple "consumption downgrade," with consumers willing to pay for "quality low prices" and "justifiable premiums" [1] Group 1: Market Trends - Overall consumption remains insufficient, but new consumption trends are emerging as hotspots [1] - The transition from mass consumption to personalized and rational consumption is underway in China [1] Group 2: Structural Highlights - Structural highlights in the consumption market must be built on a stable macroeconomic foundation [1] - The consumption willingness and ability of Generation Z, along with their focus on value-for-money and quality-price ratios, are driving the new consumption wave [1] Group 3: Regional Insights - The negative impact of real estate on lower-tier cities is gradually diminishing, which is helping to release consumption potential [1]