莲花山下消费场景创新

Core Insights - The article discusses the successful implementation of a new consumption promotion model called "government-enterprise collaboration and business-travel integration" in the Lianhua Street area of Futian District, Shenzhen [1][2] - The initiative includes a series of activities aimed at enhancing consumer engagement and stimulating local economic growth through innovative scenarios and substantial discounts [1][2] Group 1: Event Overview - The "Health Living Collection" event attracted around 5,000 visitors and generated nearly 100,000 yuan in total sales, with an estimated follow-up consumption boost of 400,000 yuan [1] - The event featured a "trade-in for new" initiative, targeting the upgrading needs of local households by collaborating with leading home appliance brands [1] Group 2: Experience and Engagement - Four immersive experience scenarios were created, including "Green Surge Dragon Boat," "Duanwu Makeup Studio," "Palm Weaving Laboratory," and "Organic Food Hall," blending traditional culture with modern lifestyle [2] - Interactive activities such as cash red envelope lotteries and fun markets enhanced consumer enjoyment and engagement during the event [2] Group 3: Future Plans - Lianhua Street plans to deepen the "government-enterprise collaboration and business-travel integration" model by involving more companies and creating a series of culturally rich consumption promotion activities [2]