Group 1: Night Economy Development - The night economy in Guangzhou is becoming a vital driver for urban development and high-quality growth, with the Tianmei Night Market in Huadu as a notable example of this trend [1][3] - Guangzhou has established 15 metropolitan-level night market pilot areas, promoting innovative policies and restructuring business formats to enhance night economy [1][3] - The Tianmei Night Market has seen significant success, with an average nightly inventory cost of 2,000 to 3,000 yuan, indicating strong consumer demand [1][6] Group 2: Urban Renewal and Market Transformation - The Huadu District's Xinhua Street area is undergoing organic renewal, transforming from a declining commercial zone into a vibrant night market hub [2][3] - The Tianmei Night Market was developed in response to government policies aimed at revitalizing the night economy, with a focus on creating landmark areas for nighttime activities [3][4] - The project has successfully attracted investment and improved local infrastructure, with over 28 million yuan raised for upgrades and operations [5][6] Group 3: Economic Impact and Consumer Engagement - During the 2024 National Day holiday, the Tianmei Night Market attracted approximately 200,000 visitors, generating around 10.5 million yuan in revenue, with local merchants seeing a revenue increase of 20% to 30% [6][7] - The market's design includes features like air purifiers to enhance the consumer experience, contributing to its popularity [7] - The night market is part of a broader initiative to create an experiential commercial district, integrating various consumer activities and enhancing the overall shopping experience [9][10] Group 4: Collaborative Development Model - The Tianmei Night Market operates under a "government-village-enterprise" collaborative model, facilitating effective project management and operational efficiency [4][5] - The local government has authorized specific operational rights to the village, allowing for a flexible management approach that benefits both daytime and nighttime activities [5][6] - This innovative model has attracted more merchants and consumers, ensuring sustainable growth for the night market [5][6]
地摊“麻辣烫”火出圈,夜市带火“空心村”背后的广州夜经济
Nan Fang Du Shi Bao·2025-06-11 01:32