Overview - The demand for boneless chicken feet is increasing as national income levels rise, with consumers focusing more on food quality and taste. This product appeals to a wide range of consumers, especially young people who frequently try new flavors and brands. The market size for boneless chicken feet in China is projected to reach 14.66 billion yuan in 2024, representing a year-on-year growth of 17.75% [1][10]. Market Policies - Recent years have seen stricter food safety regulations in China, with policies aimed at enhancing the standards for raw material procurement, processing techniques, and hygiene standards for boneless chicken feet producers. Notable policies include the "Food Labeling Supervision and Management Measures" and the "Opinions on Further Strengthening Food Safety Supervision" issued in March 2025, which aim to protect consumer rights and ensure food safety [3][5]. Industry Chain - The boneless chicken feet industry consists of an upstream segment that includes raw chicken feet, seasonings, food additives, and packaging materials. The midstream involves the production of boneless chicken feet, while the downstream encompasses various sales channels such as supermarkets, convenience stores, and e-commerce platforms, catering to a diverse consumer base [6][8]. Current Development - The boneless chicken feet market is characterized by a broad consumer demographic, including young adults, office workers, and students. The product's convenience and taste have made it popular across various consumption scenarios, such as family gatherings and office snacks [10]. Competitive Landscape - The boneless chicken feet market has become increasingly competitive since its rise in popularity around 2019, particularly on platforms like Douyin. Key players in the industry include Anhui Zhuoxi Food Co., Ltd., Liangpinpuzi Co., Ltd., and Beijing Wang Xiaolu Network Technology Co., Ltd., among others [12][14]. Industry Representative Companies - Anhui Zhuoxi Food Co., Ltd. operates the brand "Tuoguxia," which focuses on fresh and tasty boneless chicken feet, offering various flavors to meet consumer preferences [15]. - Sichuan Zou Xiaohua Cultural Communication Co., Ltd. emphasizes traditional methods and quality in its products, including boneless chicken feet, and has established a strong online sales presence [17]. Future Trends - The future of the boneless chicken feet market is expected to lean towards healthier options, with products that are low in fat, low in sodium, and high in protein gaining popularity. Companies will likely focus on developing new flavors and using natural ingredients to attract health-conscious consumers [19].
2025年中国无骨鸡爪行业市场政策、产业链、发展现状、竞争格局及发展趋势研判:年轻消费者已成为推动行业发展的主力军[图]