Xin Lang Cai Jing·2025-06-11 02:33Core Perspective - China Resources Land's "Rui Series" has launched its first project in Shanghai, the "Bund Rui Fu," which integrates traditional Jiangnan culture with modern aesthetics, setting a new standard for high-end living in urban environments [1][3][9] Group 1: Strategic Importance - Shanghai is positioned as a "super connector" in global competition, with the "Shanghai 2035" plan aiming to build an exceptional global city [3] - The "One River, One River" strategy (Huangpu River and Suzhou River) is identified as a core engine for urban space activation, with the Bund being a strategic area for global capital and cultural exchange [3][6] - China Resources Land's choice of the Bund for the "Rui Series" reflects a deep understanding of strategic scarcity, focusing on core areas with future potential [3][6] Group 2: Historical and Cultural Significance - The Bund area is described as a "living museum" with a rich history, featuring a century-old international architecture and cultural dialogue between East and West [4] - Historical assets in the Bund provide a unique "historical depth" that enhances the value of the Bund Rui Fu, making it a "valuable relic" [4][6] Group 3: Future Development Potential - The Bund Rui Fu is located within the "golden triangle" of the Shanghai 2035 plan, surrounded by significant developments like the tallest building in Puxi and key urban renewal areas [6] - The project aims to create a vibrant waterfront area that integrates cultural and artistic spaces, transforming historical lanes into modern venues for music and art [6][7] Group 4: Product Innovation and Design - The "Rui Series" embodies the principles of "pioneering, scarcity, extremity, and realm," with the Bund Rui Fu showcasing a blend of traditional and modern design elements [7][8] - The architectural design features a transitional style that honors the historical skyline while incorporating modern aesthetics, creating a unique living experience [7][8] Group 5: Market Positioning - The Bund Rui Fu is positioned not just as a residence but as a gateway to core urban living in a global city, redefining high-end living standards [8][9] - The project represents a significant practice in the construction of Shanghai as a global city, combining historical significance with future potential [9]