浙江：支持游戏企业做大做强和国际化发展 开辟游戏产品“一带一路”潜在市场

Core Viewpoint - The Zhejiang Provincial Department of Commerce and 17 other departments have issued measures to support the international expansion of the gaming industry, focusing on cultivating competitive gaming enterprises and enhancing their global presence [1] Group 1: Support for Gaming Enterprises - The initiative aims to actively cultivate the main body of the gaming export market by implementing a tiered cultivation plan for digital cultural enterprises [1] - It emphasizes the importance of reserving, cultivating, and enhancing a batch of gaming companies to support their growth and international development [1] - The measures include supporting gaming companies to participate in national and provincial-level cultural export key enterprise evaluations [1] Group 2: International Collaboration and Market Expansion - The plan encourages gaming enterprises to collaborate deeply with leading international game distribution platforms [1] - It aims to open up overseas gaming live streaming markets and cultivate gaming live streaming influencers and media personalities [1] - The strategy focuses on deepening engagement in the Asia-Pacific region, expanding into Europe and America, and consolidating ties with Hong Kong, Macau, and Taiwan [1] Group 3: Cultural Integration and Ecosystem Development - The measures promote cooperation with BRICS countries and aim to explore potential markets along the "Belt and Road" initiative for gaming products [1] - There is a focus on constructing a "digital + culture + tourism + trade" integrated development ecosystem to accelerate the internationalization of original gaming content [1]