Group 1 - The core viewpoint of the report maintains Tencent Music's Non-IFRS net profit forecasts for 2025 and 2026, with corresponding P/E ratios for Hong Kong and US stocks indicating potential upside [1] - The estimated total consideration for the acquisition of Ximalaya is approximately $2.854 billion, which includes $1.26 billion in cash and stock issuance [2] - Ximalaya, a leading long audio platform in China, has a strong user base and brand effect, with 72.23 million mobile MAUs and a revenue of 6.163 billion yuan in 2023 [3] Group 2 - The acquisition is expected to maintain Ximalaya's independent operation and brand identity, with no changes to its core management team or strategic direction [2] - Long audio and music users are complementary, with only 9.9% overlap between Ximalaya and QQ Music users, suggesting potential for enhanced user engagement [4] - The differentiated content rights from the acquisition are anticipated to support the sustainable growth of ARPPU for Tencent Music [4]
中金：维持腾讯音乐-SW(01698)“跑赢行业”评级 目标价80港元