Group 1: Food Safety Incident - A sample of frozen dessert from "Mixue Ice City" in Shatin, Hong Kong, was found to exceed legal limits for coliform bacteria and total bacterial count [1][3] - The specific findings indicated a coliform count of 170 per gram and a total bacterial count of 75,000 per gram, surpassing the legal thresholds [3] - The Food Safety Center has instructed the store to cease sales and dispose of the affected products, and has provided food safety education to the staff [3] Group 2: Company Overview - "Mixue Ice City" entered the Hong Kong market in 2023 and currently operates six stores in the region [3] - Popular products include lemon water priced at HKD 9, ice cream at HKD 5, and pearl milk tea at HKD 16 [3] - The company has over 46,000 stores globally, with a significant presence in Southeast Asia [4] Group 3: Market Challenges - Recent reports from Bank of America and UBS downgraded "Mixue Ice City" due to concerns over high valuations and underperformance in overseas expansion [4] - UBS forecasts that the overseas revenue share will decline from 5.2% in 2024 to 4.5% in 2025, indicating challenges in international markets [4] - Bank of America highlighted issues related to operations, increased competition, and lack of pricing attractiveness in overseas markets [4]
蜜雪冰城甜点被检出大肠菌群超标，香港食环署不排除提出检控
Nan Fang Du Shi Bao·2025-06-11 05:36