Zheng Quan Shi Bao Wang·2025-06-11 05:58Core Viewpoint - Zhongxing Commercial is accelerating its development by seizing new opportunities and expanding into new markets, aiming to become a leading regional retail enterprise by achieving significant growth in total merchandise sales in May 2025 compared to previous periods [1] Group 1: Marketing Innovations - In May, Zhongxing Commercial launched marketing initiatives aimed at attracting younger consumers and families, resulting in significant increases in sales, customer traffic, and transaction numbers during the "May Day" holiday [2] - The company integrated various resources, including a dinosaur museum and unique dining options, to create a one-stop shopping and entertainment experience, enhancing the city's cultural tourism [2] - Special events targeting youth, such as basketball competitions and music auditions, were organized to invigorate urban spaces and engage the community [2][3] Group 2: Digital Infrastructure - Zhongxing Commercial is advancing its digital transformation by implementing a new mobile payment system that enhances the payment experience for consumers, allowing for a unified payment solution without the need for hardware adjustments [4] - The upgraded system employs dynamic encryption and multi-layer security protocols to protect user payment information and merchant account data, thereby reducing operational costs and improving transaction efficiency [4] Group 3: Social Responsibility - The company actively participates in charitable activities, such as donating supplies to children's welfare institutions and organizing educational activities for children, demonstrating its commitment to social responsibility [5][6] - Initiatives like the "Perfect World" charity movie event for families of children with autism highlight the company's efforts to foster social acceptance and support for marginalized groups [6] - Zhongxing Commercial's long-standing commitment to children's welfare includes significant donations and support for underprivileged children, showcasing its dedication to community service [5][6]