Core Insights - The graduation travel market is experiencing significant growth, with the peak booking period expected from June 10 until the summer vacation begins [1] - The majority of graduation travelers are high school graduates, particularly those born after 2005, who exhibit a strong desire for personalized and unique travel experiences [1][2] Group 1: Travel Preferences - Short-distance trips are the most popular choice among graduation travelers, accounting for 34% of bookings, while long domestic trips and short international trips represent 26% and 23% respectively [1] - Graduation travelers often prefer to travel with friends or family, with nearly 55% choosing to travel in groups of 2-3, and over 30% opting for solo travel [2] Group 2: Popular Destinations - Popular domestic destinations include major cities such as Shanghai, Beijing, Guangzhou, and Sanya, with attractions like theme parks and cultural venues being favored [2] - For international travel, short free trips and long guided tours are popular, with top destinations including Japan, Indonesia, Malaysia, and Thailand [2] Group 3: Impact of Events - The "Su Super" league has become a significant draw for graduation travelers, with cities like Wuxi and Suzhou seeing a notable increase in bookings during the league's matches [3] - From May 10 to the present, tourism orders in Jiangsu province have increased by nearly 10%, with specific categories like hotel bookings seeing a 99% surge during key events [3]
途牛：首波毕业游高峰预计集中在6月10日至暑假前