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南京苏州入选零售业创新全国试点 侧重“一店一策”改造
Zheng Quan Shi Bao Wang·2025-06-11 06:24

Core Insights - The Ministry of Commerce and other departments have announced the first batch of pilot cities for retail innovation, with Nanjing and Suzhou being included among 38 cities nationwide [1] - The pilot cities will focus on "one store, one policy" scenario-based transformation, diversified innovation, and digital empowerment [1] Group 1: Nanjing's Initiatives - Nanjing plans to implement pilot requirements by analyzing conditions and needs for large and medium-sized commercial entities, promoting upgrades towards integrated, fashionable, and themed commercial models [1][2] - The city aims to innovate in fashionable commerce, develop a "first launch economy," and attract well-known domestic and international brands to establish flagship and experience stores [2] - Nanjing will also promote night economy development and support various nighttime shopping projects, enhancing the overall consumer experience [2] Group 2: Suzhou's Focus - Suzhou emphasizes "one store, one policy" scenario-based transformation, digital empowerment, and policy innovation to stimulate enterprise-driven service innovation [2][3] - The city has been actively upgrading existing commercial facilities to better meet local residents' needs and consumer preferences, with several projects completed recently [3] - Suzhou aims to leverage the demonstration effect of these projects to enhance the overall retail landscape, creating a modern retail system characterized by rich supply, balanced layout, diverse channels, quality services, and sustainability [3]