美团闪购上线“618”手机数码“追加补贴”

Core Insights - Meituan's flash purchase platform launched additional subsidies for 3C digital products during the "618" shopping festival, enhancing consumer purchasing incentives in Shenzhen [1] - The Shenzhen government's initiative to boost consumption includes support for trade-in programs for various consumer goods, which has positively impacted the local market [1] Group 1: Subsidy Details - The platform offers an additional subsidy ranging from 200 to 600 yuan on top of a 15% discount for mobile phones, tablets, and smart wearable devices [1] - Major brands such as Huawei, Xiaomi, and Apple are included in the subsidy program [1] Group 2: Market Impact - The implementation of trade-in programs has significantly increased the demand for digital appliances in Shenzhen, stimulating local consumption [1] - Meituan aims to promote sales in physical stores by providing real monetary subsidies during the "618" event, thereby invigorating the Shenzhen consumer market [1] Group 3: Pricing Examples - After applying the subsidies, the price for a "12GB+256GB Xiaomi 15" phone is 3189 yuan, while a "12GB+512GB Huawei Pura70 Ultra" phone costs 5499 yuan, both lower than regular prices and competitive with other platforms [2] - Numerous physical stores in Shenzhen are also offering various consumer promotion subsidies, making the purchasing prices attractive [2]