拥抱新技术!星巴克(SBUX.US)携手微软(MSFT.US)为咖啡师推出AI助手
智通财经网·2025-06-11 06:40

Group 1 - Starbucks plans to promote its generative AI assistant, developed in collaboration with Microsoft's Azure OpenAI platform, in 35 stores this month as part of its strategy to streamline barista work and accelerate café service speed [1] - The new technology was showcased to over 14,000 North American store managers at a leadership event in Las Vegas, with a full rollout of the "Green Dot Assist" platform expected in the U.S. and Canada starting in fiscal year 2026 [1] - The initiative aims to address weak sales in the U.S., with CEO Brian Niccol prioritizing a reduction in service time to four minutes per order, facilitated by quick and accurate responses to barista inquiries [1] Group 2 - Starbucks is strengthening its relationship with Microsoft after CEO Satya Nadella's departure from the board about a year ago, amidst a broader trend of companies integrating generative AI to reduce costs and potentially boost stock prices [2] - The collaboration includes a foundational engine to ensure the accuracy of information provided by the AI assistant, addressing concerns about the reliability of chatbots [2] - Other food service companies are also exploring AI to enhance operations, with examples like Yum Brands partnering with NVIDIA for an AI ordering system, although not all AI collaborations have been successful, as seen with McDonald's ending its partnership with IBM [2]