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今年海外“618” 速卖通在中东上线卖车业务
Zheng Quan Ri Bao·2025-06-11 06:48

Group 1 - Alibaba's cross-border e-commerce platform AliExpress has launched a car sales business, marking the first entry of the "outbound four small dragons" into the car sales sector during the overseas "618" shopping festival [1][3] - The vehicles listed on AliExpress primarily feature Chinese brands, with a significant proportion being new energy models, including BYD Yuan, Geely Xingyuan, Xiaomi SU7, Li Auto L7, and Xpeng G9 [1][3] - The launch of car sales is supported by a strong user base from the existing automotive parts category on AliExpress, which has been experiencing rapid growth [3] Group 2 - China's automobile export volume is projected to grow by 22.7% year-on-year in 2024, reaching 6.407 million units, maintaining its position as the world's largest exporter [3] - The integration of a robust supply chain and user demand creates new opportunities for the cross-border e-commerce and automotive industry, with complete vehicle sales expected to stimulate growth in automotive parts, interiors, tools, and new energy-related products [3] - AliExpress has been actively developing its brand business since last year, launching a "100 billion subsidy" program to explore the potential of new brands going overseas, with partnerships established with various high-tech and trendy brands [3]