海好有你·益起美 国贸地产微公益正式上线

Core Viewpoint - The article emphasizes the urgent need for ocean conservation in response to environmental challenges such as plastic pollution and rising sea temperatures, highlighting the initiative "Hai Hao You Ni · Yi Qi Mei" launched by Guotai Real Estate to promote environmental protection [1][2]. Group 1: Initiative Overview - Guotai Real Estate, through its "Hai Hao You Ni" public welfare brand, has launched the "Hai Hao You Ni · Yi Qi Mei" initiative in collaboration with various organizations to address ocean ecological protection [2][13]. - The initiative features an innovative model that combines online and offline activities, encouraging community engagement in environmental practices [4][10]. Group 2: Online Engagement - The "Blue Ocean Guardian" points activity allows participants to engage in online environmental knowledge learning and low-carbon lifestyle tracking, fostering a sense of community involvement [4][5]. - Participants can earn "low-carbon points" through daily actions, quizzes, and interactive games, which can be redeemed for rewards [5][8]. Group 3: Offline Activities - Offline events will take place in two communities, featuring interactive tasks that participants can complete to earn "Guardian Stamps," which can lead to certifications and rewards [10][15]. - The initiative aims to create an immersive experience that enhances public awareness and participation in environmental conservation [10][15]. Group 4: Social Responsibility - This initiative represents Guotai Real Estate's commitment to corporate social responsibility and its dedication to making low-carbon living accessible and engaging for everyone [15].