CHANGYU(SZ:000869) Zhong Guo Xin Wen Wang·2025-06-11 07:52Core Insights - Zhangyu A announced the sale of its 100% stake in French ETABLISSEMENTS ROULLET FRANSAC for €2.6 million and related real estate for €2.2 million to ELIOR GROUPSA, aiming to focus on the development of its high-end brand "Koya" [2] - The decision to divest reflects Zhangyu's strategic shift as its domestic brand Koya has achieved quality comparable to French cognac, reducing reliance on foreign products [2][3] - The new national standard for Chinese brandy, led by Koya, has set several benchmarks higher than those in the EU, indicating the growing recognition and quality of Chinese brandy [3] Company Strategy - The divestment is part of Zhangyu's strategy to optimize its asset structure and improve operational efficiency, allowing for quicker capital recovery [2] - The collaboration with a top strategic consulting firm focuses on positioning and strategic development for Koya brandy, highlighting the company's commitment to enhancing its market presence [2] - Koya has gained significant recognition, winning the "Global XO Blind Tasting Championship" with a score of 93.8, showcasing its competitive edge against international brands [7] Industry Context - The Chinese brandy market is seen as having immense potential, with Zhangyu positioned as a pioneer and leader in the industry [7] - The recognition of Yantai as the "Brandy Capital of China" underscores the region's importance in the brandy industry, supported by its geographical advantages and rich brewing traditions [3] - The current era is viewed as a golden age for Chinese brandy, with increasing cultural confidence and global market presence [7]