维他奶白桃豆奶背后的品类升级战

Group 1 - The generational shift in the consumer market is reshaping the survival logic of traditional categories, with Vitasoy's launch of White Peach Soy Milk responding to this trend by transforming traditional soy milk into a youthful consumer product [1] - Vitasoy's core advantage lies in the dual value of "nutrition + emotion," combining the recognized plant protein attributes of soy milk with the introduction of the white peach flavor, catering to the preferences of the younger generation [3] - The launch of White Peach Soy Milk marks Vitasoy's upgrade from a single nutritional carrier to a composite product, expanding its product line and appealing to a broader consumer base beyond traditional breakfast scenarios [3] Group 2 - To support the launch of White Peach Soy Milk, Vitasoy organized a marketing campaign that integrated the product into everyday leisure scenarios, effectively targeting the student demographic in Guangzhou [4] - The strategy of combining offline leisure scenarios with purchasing behavior enhances consumer experience and strengthens the brand's connection with younger consumers [4] - The success of Vitasoy's White Peach Soy Milk demonstrates the potential for rejuvenating traditional categories by merging nutritional needs with emotional value, indicating a significant direction for the future of the food and beverage industry [4]