蜜雪冰城被曝香港一门店大肠菌群超标70%，公司暂未回应

Core Viewpoint - The company Mixue Ice City, known for its cost-effective pricing, has faced food safety issues shortly after its IPO in Hong Kong, where its stock price has surged by 80% since listing [1][4]. Group 1: Food Safety Issues - A recent inspection by the Food and Environmental Hygiene Department of Hong Kong revealed that a frozen dessert sample from a Mixue Ice City store exceeded legal limits for coliform bacteria, with counts of 170 per gram and total bacteria at 75,000 per gram [2][3]. - The company has been instructed to cease sales and dispose of the affected products, and it is undergoing food safety education and sanitation measures [2][3]. - The legal limit for coliform bacteria in frozen desserts is set at 100 per gram, with a maximum of 50,000 total bacteria [3]. Group 2: Financial Performance - As of December 31, 2024, Mixue Ice City reported a total of 46,479 stores and revenue of 24.829 billion yuan, reflecting a year-on-year growth of 22.3% [4]. - Revenue from product and equipment sales increased from 19.9 billion yuan in 2023 to 24.2 billion yuan in 2024, marking a growth of 21.7% [4]. - The company's profit for the year reached 4.454 billion yuan, representing a 39.8% increase compared to the previous year [4]. Group 3: Business Model and Risks - Mixue Ice City's business model relies heavily on selling materials to franchisees, which has proven to be a mature and effective strategy [5]. - The franchise model, while beneficial for expansion, introduces food safety risks as franchisees may cut corners to reduce costs, potentially leading to the use of expired ingredients or improper food handling [5].