Zhong Jin Zai Xian·2025-06-11 09:08Core Viewpoint - JD.com is actively promoting agricultural assistance by launching a large-scale sales initiative for Guangdong lychee, leveraging its subsidiaries JD Pinduoduo and JD Huaguan Supermarket to enhance market penetration and support rural revitalization [1][9]. Group 1: Sales Initiatives - JD Pinduoduo has rapidly initiated community sales efforts, pre-selling lychee in hundreds of social groups in Changfeng County, Hefei, and directly distributing lychee to community group purchase stores [3][5]. - On June 8, 8.5 tons of fresh lychee were delivered to Hefei, selling out quickly, with one community selling over 1 ton in a single day [3][5]. Group 2: Pricing and Consumer Response - The price of lychee from JD Pinduoduo is significantly lower than competitors, with local residents expressing satisfaction over the affordability and freshness of the product [5][7]. - JD Huaguan Supermarket launched a promotional campaign in Fangshan District, Beijing, featuring lychee at low prices and utilizing various marketing strategies, including live streaming and community engagement [5][7]. Group 3: Community Engagement and Growth - JD Huaguan Supermarket established sales points in key communities and villages, offering lychee at prices as low as 9.9 yuan per pound, and implemented a "try before you buy" service to boost local purchasing enthusiasm [7]. - The sales volume of lychee through JD Huaguan Supermarket has increased over tenfold compared to the previous year, indicating strong market demand [7][9]. Group 4: Supply Chain and Future Prospects - JD.com aims to leverage its robust supply chain capabilities, including direct sourcing, efficient logistics, and multi-channel sales, to provide consumers with high-quality agricultural products [9].