肇庆探索“培训+品牌+流量”电商助农新模式，搭起农产品出村进城“高速路”

Core Viewpoint - Zhaoqing is exploring a new model of "training + brand + traffic" in e-commerce to assist farmers, aiming to enhance agricultural product sales and promote rural revitalization [6][20][56] Group 1: Training and Support Initiatives - A training session organized by Zhaoqing's Agricultural and Rural Affairs Bureau and Douyin Group was held, with 332 local agricultural enterprises participating [9][7] - Douyin's team provided free entry, commission waivers, and one-on-one services to support local farmers and enterprises [11][12] - The training focused on e-commerce operations, including store setup, video production, and live streaming techniques [25][26] Group 2: Agricultural Product Promotion - Zhaoqing is leveraging its rich agricultural resources and cultural heritage to promote local products, recognized as a significant agricultural production base in the Pearl River Delta [30][31] - The "Xiao Zhao Shang Cai" initiative integrates 60 national quality agricultural products and aims to enhance brand recognition and competitiveness [46][54] - The city plans to implement strategies to increase the sales of local agricultural products through various channels, including e-commerce and live streaming [50][52] Group 3: E-commerce and Live Streaming Development - The rise of live streaming e-commerce is seen as a crucial factor in promoting rural revitalization and enhancing agricultural product sales [57][58] - Collaborations between e-commerce parks and educational institutions are fostering talent development in live streaming, creating a new generation of agricultural influencers [69][72] - Future initiatives include the "Xiao Zhao Shang Cai" charity live streaming events and incentives for top-performing agricultural enterprises [81][84]