Mei Ri Jing Ji Xin Wen·2025-06-11 09:57Core Viewpoint - Pop Mart's LABUBU brand is experiencing significant success, with high auction prices and a strong market presence, positioning the company as a leader in the "self-indulgence economy" and driving its founder to become the richest person in Henan [3][4]. Group 1: Auction Success and Market Trends - A LABUBU collectible was auctioned for 1.08 million yuan, while a limited edition sold for 820,000 yuan, highlighting the brand's appeal and market demand [2]. - The LABUBU series has gained international attention, with celebrities endorsing the brand and driving sales [4]. - The "Born to Bond" series, a collaboration with the film "Nezha 2," has sold over 100,000 units on Tmall, indicating strong consumer interest [4]. Group 2: Brand Strategy and IP Management - Pop Mart's success is attributed to its unique approach to IP management, treating each product line as an "artist" and focusing on emotional engagement with consumers [7][11]. - The company's brand value has significantly increased, reaching 10.344 billion yuan in 2025, a 103.2% rise from 2024 [8][9]. - Pop Mart has established a global network of over 350 artists, with 13 IPs generating over 100 million yuan in annual revenue [10]. Group 3: International Expansion and Revenue Growth - Pop Mart's overseas revenue surged from 1.066 billion yuan to 5.07 billion yuan, a 375.2% increase from 2023 to 2024, indicating strong international demand [13]. - The LABUBU brand has seen remarkable success in Southeast Asia and is expanding into Western markets, with significant sales in locations like Los Angeles and London [12][13]. - The company's strategy emphasizes product line branding over corporate identity, facilitating better acceptance in international markets [13].