一年狂揽25亿，加盟成功率95%，和府捞面正打开想象力

Core Insights - The restaurant franchise market is transitioning from rapid expansion to a focus on quality and sustainability, as evidenced by the cautious yet ambitious strategies of leading brands like Haidilao and Luckin Coffee [4][5][14] - Leading brands are adopting rigorous management practices to ensure high survival rates for franchisees, emphasizing quality over quantity in their expansion strategies [6][7][13] Group 1: Market Trends - Since the second half of last year, discussions around restaurant franchising have cooled, with many brands that aimed for rapid expansion slowing down [1] - Despite this, Haidilao has received over 20,000 franchise applications since opening its franchise model in March last year, indicating strong interest in top brands [1][5] - Luckin Coffee has launched a new franchise recruitment plan targeting over 800 premium locations across 186 cities, reflecting confidence in its franchise model [1][5] Group 2: Performance Metrics - Hefo Noodle achieved a transaction volume of 2.5 billion in 2024, ranking first among Chinese noodle restaurants, and has seen a significant recovery after a 32% price reduction [3] - In Q1 2025, Hefo Noodle reported exceeding revenue and profit targets, with over 10% of its stores being franchises, indicating a successful pivot towards franchising [3][9] Group 3: Franchise Management Strategies - Leading brands are moving towards a "high-quality development" model, focusing on sustainable practices rather than aggressive expansion [4][6] - Haidilao has implemented a strict management model for its franchises, with a survival rate of only 1% for new franchise stores, ensuring quality control [6][7] - Hefo Noodle employs a multi-tiered vetting process for franchisees, achieving a 95% survival rate for its franchise stores through careful site selection and operational support [6][9] Group 4: Consumer Trust and Brand Loyalty - Hefo Noodle has established a transparent supply chain and operational monitoring system, enhancing consumer trust and driving customer loyalty [10][11] - The brand's commitment to quality ingredients and a standardized supply chain has positioned it as a leader in the market, balancing affordability with high quality [10][11] Group 5: Future Outlook - The restaurant industry is expected to see a shift towards quality-focused franchising, with leading brands setting new standards for operational excellence [13][14] - The competitive landscape will increasingly favor brands that can integrate quality control and efficient supply chain management, paving the way for sustainable growth in the franchise sector [10][14]