Wearing a computer on your face? Snap looks to take on rivals with new augmented reality glasses

Core Insights - Snap is set to release augmented reality (AR) glasses in 2026, following a significant investment of over $3 billion and 11 years of development [2][5][10] - The new AR glasses, known as Specs, will be lighter and more advanced than previous versions, which were only available to developers [2][5] - Snap's CEO, Evan Spiegel, emphasizes the need to integrate AI into the real world through AR technology [4] Company Developments - Snap's revenue increased by 14% from $1.19 billion in 2024 to $1.36 billion in the first quarter of this year, while net losses decreased by 54% to $140 million [11] - The company has over 900 million monthly active users and 460 million daily active users, indicating a strong user base for potential AR product adoption [11] - Snap's stock has faced challenges, dropping more than 24% this year, partly due to economic uncertainties affecting advertising spending [10] Industry Context - The AR glasses market is competitive, with major tech companies like Meta, Google, and Apple also developing similar products [5][8] - Previous attempts at smart glasses, such as Google Glass and Snap's earlier Spectacles, struggled to gain consumer traction, but advancements in technology may improve future adoption [6][8] - The ongoing development of AR glasses is seen as a potential new revenue stream for Snap beyond digital advertising [10]