IAS LAUNCHES FIRST-TO-MARKET PARTNERSHIP WITH LYFT MEDIA TO PROVIDE AI-DRIVEN THIRD-PARTY MEASUREMENT FOR ADVERTISERS

Partnership delivers trusted, third-party Viewability, Invalid Traffic and Brand Safety Measurement for Lyft Media's In-App Inventory NEW YORK, June 11, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market partnership with Lyft (Nasdaq: LYFT) enabling advertisers to validate the quality of their Lyft Media buys with IAS's Viewability, Invalid Traffic (IVT) and Brand Safety Measurement, available now. As the fi ...