Jin Rong Jie·2025-06-11 12:00Group 1 - The core viewpoint of the article is that Minglue Technology, a leading data intelligence application software company, is facing significant challenges despite its previous successes and is now preparing for an IPO after a failed attempt last year [1][8]. - Minglue Technology was founded in 2006 and is recognized as the largest intelligent data application software provider in China as of 2023, focusing on transforming enterprise marketing and operational strategies through data intelligence [2][3]. - The company's main products include multi-modal data integration, insights, and AI-driven decision-making capabilities, with its marketing intelligence segment featuring the "MiaoZhen System," which connects with over 4,700 media platforms for advertising monitoring [3]. Group 2 - Minglue Technology has attracted significant investment from notable firms, raising over $627 million, with major shareholders including Tencent (27.33% ownership) and Sequoia China (7.52% ownership) [4]. - The company's valuation has drastically decreased from approximately $3.051 billion in December 2020 to $1.666 billion by March 2024, representing a nearly 45.4% decline [5]. - Despite a slight revenue increase from 1.269 billion RMB in 2022 to 1.462 billion RMB in 2023, the revenue fell to 1.381 billion RMB in 2024, primarily due to a decrease in operational intelligence business income and a strategic shift in marketing intelligence [6]. Group 3 - The company's profitability has significantly declined, with net profit dropping from 1.638 billion RMB in 2022 to 7.949 million RMB in 2024, influenced by changes in the fair value of financial instruments [7]. - Research and development expenditures have also decreased, falling from 751 million RMB in 2022 (59.2% of total revenue) to 353 million RMB in 2024 (25.6% of total revenue), indicating potential financial strain [7]. - As the company approaches its IPO, it faces critical questions about its future strategy in a cooling capital market, emphasizing the need for solid revenue conversion to support its "AI + big data" narrative [8].