HEINEKEN opens global R&D Centre in the Netherlands to lead brewing innovation and next-generation product development

​​ His Majesty King Willem-Alexander officially opened HEINEKEN’s Global Research & Development Centre in Zoeterwoude, the Dr. H.P. Heineken Centre.The Dr. H.P. Heineken Centre, next to Europe’s largest brewery, focuses on creating legendary new beers and beverages that delight consumers worldwide.The €45 million investment underscores HEINEKEN's status as the pioneering beer company as well as its commitment to continued leadership in the Dutch food technology sector. Amsterdam, June 11, 2025 - Today, His ...