DoorDash(US:DASH) 智通财经网·2025-06-11 13:37Group 1 - DoorDash announced the acquisition of advertising technology company Symbiosys for $1.75 to enhance its advertising business, which has surpassed $1 billion in annual revenue [1] - Symbiosys, founded by former Google advertising product head Bashar Kachachi, helps retail brands advertise on major platforms like Google, YouTube, Facebook, Instagram, and Pinterest [1] - The acquisition will enable DoorDash to provide advertising management services for over 150,000 restaurant and consumer brand clients on external websites, expanding beyond its own app and website [1] Group 2 - DoorDash holds approximately two-thirds of the U.S. market share in the food delivery sector and is actively expanding its enterprise food and brand tools business, as well as its international delivery operations [2] - The online advertising market is projected to reach $166 billion this year, accounting for 21.6% of global digital ad spending, as marketers shift budgets from traditional channels to digital [2] - Competitors like Uber and Instacart are also entering the advertising space, with Uber's advertising business achieving an annualized revenue of over $1.5 billion in Q1 [2] Group 3 - Different strategies are employed by companies in the advertising space; Uber aims to push in-app ads related to users' destinations, while Instacart focuses on grocery shopping-related ads [3] - DoorDash's advantage lies in its leading position in impulse purchase categories, such as convenience items and alcoholic beverages [3] - The acquisition of Symbiosys will allow small and medium-sized restaurants to access mainstream advertising networks owned by Alphabet and Meta Platforms, providing similar functionalities to those available on other retail media networks [3]