“618”大促，券商支招！

Group 1 - The "618" promotional event is gaining momentum, with various securities firms analyzing discount activities across major platforms and providing detailed strategies for investors [1][3] - This year's "618" features simpler and more direct discount rules compared to previous years, with platforms like Tmall offering an official 15% discount, Douyin providing a 15% direct discount, and JD.com implementing various direct reduction strategies [3][5] - The home appliance category remains a focal point during the promotion, with significant subsidies from the government and enhanced discounts, particularly for popular products like robotic vacuum cleaners [5] Group 2 - Investment firms are advising investors to focus on new consumption and pet-related sectors as potential investment opportunities during the "618" event [6][7] - The domestic consumption sector is showing strong performance due to multiple factors, with certain segments like beauty care, gold and jewelry, and IP toys attracting significant investment [7] - The pet industry has seen impressive sales growth during the "618" event, with a notable increase in high-value user engagement and a doubling of transaction volume for over 500 brands [7]