华为Pura 80系列发布 出厂搭载鸿蒙5.1操作系统

Core Viewpoint - Huawei officially launched the Pura 80 series smartphones, which feature the HarmonyOS 5.1 operating system and enhanced AI visual recognition capabilities [1][2]. Product Launch - The Pura 80 series includes three models: Pura 80 Pro starting at 6499 yuan, Pura 80 Pro+ starting at 7999 yuan, and Pura 80 Ultra starting at 9999 yuan, with the standard Pura 80 set to launch in July [2]. - The Pura series represents a significant upgrade from the previous P series, with a focus on design and imaging capabilities, and the launch was delayed to June 2025 [2]. Market Impact - The introduction of AI smartphones is expected to stimulate demand for high-end smartphones, potentially increasing the average selling price (ASP) of smartphones [3]. - Counterpoint data indicates that the sales share of high-end smartphones priced at $600 and above in China is projected to rise to 28% of the overall market by 2024, with Huawei's market share in this segment increasing to 29% [3]. R&D Investment - Huawei's R&D expenditure reached approximately 1797 billion yuan in the past year, with 600 billion yuan allocated to basic research and 1200 billion yuan to product development, representing over 20.8% of its revenue [4]. - The company employs around 113,000 R&D staff, accounting for 54.1% of its total workforce, ensuring continuous product innovation and user experience enhancement [5]. Operating System Development - Huawei has been developing its operating system for over a decade, with the HarmonyOS officially launched in 2019, marking the introduction of the world's first all-scenario operating system [5]. - The HarmonyOS 6.0 upgrade is planned for October-November 2025, with expectations for the system to capture 3% of the total smartphone market share in China by 2025 [5].