TTD, CART Deepen Alliance to Transform Retail Media on Open Internet

Key Takeaways TTD expands its Instacart partnership to enable real-time sales and ROAS tracking in programmatic ads. Advertisers can now build custom units mid-campaign using CART's grocery catalog via TTD's Kokai platform. Instacart's integration spans 220 sites, making it a full-funnel hub for omnichannel campaign execution.The Trade Desk, Inc. (TTD) recently extended its collaboration with North America's top grocery technology platform, Instacart (CART) . This partnership makes Instacart the first U.S ...