CAVA Leans Into Loyalty: Can Tiered Rewards Drive Guest Engagement?

Key Takeaways CAVA's loyalty revenues rose 340 bps YoY in Q1, with 50K+ new members joining each week. National Pita Day sparked record traffic and redemptions 130% above internal projections. A new tiered system aims to personalize rewards and unlock targeted upsell opportunities.CAVA Group, Inc. (CAVA) is doubling down on loyalty-driven engagement as a central growth lever, building on the momentum of its reimagined rewards program. In a competitive fast-casual landscape defined by shifting consumer hab ...