有4S店单季销量实现倍增！多项补贴+促销激活车市，部分消费者为升级配置将购车预算增加三成以上……

Core Insights - The implementation of government subsidies has significantly boosted consumer interest in purchasing new vehicles, with many opting for higher-priced models due to attractive financing options and incentives [1][2][4] Group 1: Consumer Behavior and Market Trends - The average transaction price for vehicles at a dealership in Shandong has increased from 130,000 yuan to nearly 140,000 yuan, indicating a shift in consumer spending habits [1] - The sales volume for the dealership reached 3,243 units in 2024, representing a year-on-year increase of 68.9%, while the first quarter of 2025 saw a 109% increase with 671 units sold [2] - Consumers are increasingly interested in electric vehicles, with a notable shift from traditional fuel vehicles to electric models driven by subsidy incentives [4] Group 2: Subsidy Details and Impact - Consumers can receive up to 20,000 yuan in national subsidies for trading in eligible old vehicles, along with additional local and manufacturer incentives [2] - The government subsidy for electric bicycles can reach up to 600 yuan, making it an attractive option for consumers [7] - The proportion of electric vehicle purchases in Shandong reached 61.8% in the previous year, with over 1.05 million old vehicles recycled, marking an 88.4% increase [5] Group 3: Sales Strategies and Customer Engagement - The dealership has doubled its test drive vehicles to 16, enhancing customer engagement through live streaming and direct communication with potential buyers [1] - Sales staff are actively involved in facilitating the subsidy application process, ensuring a smooth experience for customers [7] - The dealership has implemented tailored financing solutions for customers, making it easier for them to purchase new vehicles [2]