Dutch Bros' Loyalty Push: Can it Deliver Repeat Traffic?

Key Takeaways BROS saw Dutch Rewards account for 72% of Q1 transactions, up 5 points year over year. Promos like sticker days drove 1.3% system transaction growth in Q1 2025. The loyalty platform supports expansion, with 160 new shops planned and digital channels scaling.To drive repeat traffic, Dutch Bros Inc. (BROS) is leaving no stone unturned. The company is leaning heavily into its Dutch Rewards loyalty program. The early results of these efforts are also promising. In first-quarter 2025, 72% of syst ...