Victoria's Secret is cutting back on deals and discounts as tariffs hit its business

Core Viewpoint - Victoria's Secret is planning to reduce promotional deals to mitigate the impact of tariffs on its operating income, which is expected to decrease by $50 million in the 2025 fiscal year due to these tariffs [2][5]. Group 1: Tariff Impact - President Trump's tariffs are projected to significantly affect Victoria's Secret's operating income, with an estimated hit of $50 million during the 2025 fiscal year [2]. - The company is currently facing a 30% tariff on imports from China and a 10% tariff on many goods from other countries, which has prompted a reevaluation of its sourcing and pricing strategies [5]. Group 2: Promotional Strategy Changes - The CFO, Scott Sekella, indicated that the company will optimize its promotions, leading to fewer gift-with-purchase deals and a reduction in traditional discounts [3][4]. - Victoria's Secret will adopt a "strategic, case-by-case" approach to price increases in response to tariffs, rather than applying uniform price hikes across all product categories [4]. Group 3: Sourcing Adjustments - To offset the tariff impact, Victoria's Secret is exploring new suppliers and negotiating with existing ones to minimize costs [5]. - The company has already written off some raw materials sourced from China in the first quarter due to the tariffs [5].