Group 1 - The drama "Cang Hai Chuan" on Youku has achieved significant popularity, breaking records with over 15.85 billion views, making it the top-ranked historical drama in terms of cumulative views as of June 6 [2][3] - The show has also performed well on traditional television, with peak ratings reaching 2.48% and a market share of 24.2% on CCTV's prime time slot, attracting a large audience of young viewers aged 18-34, accounting for 62% of the audience [3] - The show's related topics have generated nearly 10 billion views on Weibo, indicating widespread public discussion and engagement [3] Group 2 - Despite its success, Youku faces controversy due to the high volume of product placements in "Cang Hai Chuan," with 48 brands and 218 advertisements totaling 1932 seconds, leading to mixed reactions from viewers [5][6] - The high frequency of advertisements has resulted in dissatisfaction among some SVIP users, who feel that their viewing experience is negatively impacted despite paying for premium access [6][7] - Youku's previous issues with its SVIP model, which led to user backlash over perceived devaluation of the VIP service, have compounded the current trust crisis, further complicating its efforts to balance commercial interests with user experience [7] Group 3 - Youku is also facing challenges in content quality and variety, with competitors like Tencent Video leveraging rich resources to produce popular IPs, while Youku struggles with a lack of diverse content and insufficient IP development [7] - The financial performance of Alibaba's entertainment division shows a narrowed loss of 554 million yuan in the 2025 fiscal year, attributed to reduced losses from Youku, highlighting ongoing financial pressures [7] - The controversy surrounding "Cang Hai Chuan" underscores the critical need for Youku to manage advertising effectively and enhance its content offerings to ensure sustainable growth [7]
优酷《藏海传》爆火后被指“轰炸式”植入广告 商业利益PK用户体验
Xi Niu Cai Jing·2025-06-11 15:57