Hengdian Entertainment (SH:603103) Zheng Quan Ri Bao·2025-06-11 17:12Core Viewpoint - Hengdian Film's establishment of a new subsidiary for cinema investment and management is a strategic move to enhance its operational efficiency and strengthen its position in the film industry [2][3]. Group 1: Company Strategy - Hengdian Film plans to set up Zhejiang Hengdian Giant Engine Cinema Development Co., Ltd. with a registered capital of 50 million yuan, where Hengdian Film contributes 45 million yuan and its subsidiary Hengdian Film Industry contributes 5 million yuan [2]. - The new subsidiary aims to optimize the company's management structure and promote the professional development of cinema operations, thereby improving resource allocation efficiency [2]. - The establishment of this subsidiary is viewed as a "chain-supplementing" strategy, reinforcing the "content + channel" dual-driven approach and enhancing control over terminal channels [2][3]. Group 2: Financial Performance - Despite facing pressure in cinema operations due to market fluctuations in 2024, Hengdian Film's overall performance in the cinema sector has declined less than the national average, maintaining its position as the second-largest film investment company in terms of box office and market share [3]. - In 2024, Hengdian Film's revenue from film investment, production, and distribution reached 203 million yuan, a year-on-year increase of 35.48%, with its revenue share rising from 6.58% in 2023 to 10.58% [3]. Group 3: Industry Outlook - The film industry is expected to show positive and diversified development, with short-term growth anticipated as content supply recovers and long-term opportunities arising from breakthroughs in AI technology and the integration with IP trends [4]. - Hengdian Film is encouraged to increase investment in content creation to meet evolving audience demands and to embrace changes by leveraging emerging technologies like AI to enhance production quality and innovation [5].