国产IP全球走红 上市公司深挖IP经济潜力

Group 1 - LABUBU has become a global sensation, attracting attention from celebrities and fans alike, contributing to the rise of Pop Mart's stock price, which reached a historical high of 269.80 HKD per share as of June 11 [1] - The success of LABUBU is attributed to its distinctive IP design, effective global marketing strategies, and a deep understanding of young consumer psychology, indicating a promising future for the IP economy [1][2] - The IP economy, defined as maximizing commercial value through creative content development and multi-domain licensing, is gaining traction, with China becoming the fourth largest IP retail market in 2023, nearing 100 billion CNY in retail sales [2] Group 2 - Multiple listed companies are actively engaging in the IP economy, with examples including Qingmu Technology providing operational services for Pop Mart's Tmall flagship store and China Tourism Group integrating Pop Mart elements into its offerings [3] - Companies like Morning Glory are focusing on integrating IP into their product lines, enhancing the emotional and practical value of their offerings, while Aimer Children's brand collaborates with various well-known IPs to innovate in product design [3][4] - Industry experts emphasize the importance of clear IP positioning, audience targeting, and resource integration to unlock the long-term value of IPs, highlighting the need for innovative content and emotional resonance [5]