毕业游催热暑期旅游市场 出境游预订量显著攀升

Group 1 - The tourism market is experiencing a peak in bookings as summer approaches, with university students leading the demand for travel [1] - Graduation travel is particularly popular, with a notable increase in bookings for graduation travel products from June 9 to 11, with major cities like Beijing, Shanghai, Chengdu, and Guangzhou being popular departure points [1] - Theme parks are the most favored travel option among graduates, with Shanghai Disneyland, Beijing Universal Resort, and Hong Kong Disneyland ranking as the top three in terms of bookings [1] Group 2 - The average price of domestic and international flights has been steadily increasing, with a significant rise expected in July, prompting travelers to adjust their travel plans to avoid peak times [1] - Airlines are responding to the high demand by adding new routes, such as China Southern Airlines launching direct flights from Harbin to Vladivostok and Guangzhou to Almaty, increasing their international and regional routes to 150 [1] - Data indicates that university students are trying to travel earlier to avoid the peak of middle school students' travel, with family-oriented destinations expected to account for over 60% of summer consumption [1] Group 3 - The outbound tourism market is recovering due to improved visa accessibility, restored flight capacity, and optimized supply chains, with popular short-haul destinations including Japan, UAE, and Southeast Asia [2] - Hotel bookings for outbound travel have expanded to cover 1,788 cities globally, an increase of 375 cities compared to last year, with some popular destinations seeing hotel booking increases of nearly 70% year-on-year [2] - The tourism market is shifting from a focus on "traffic competition" to "price restructuring," emphasizing quality, personalization, and differentiation as key competitive factors [2] Group 4 - The summer tourism market is expected to fully recover and undergo structural upgrades by 2025, with family-oriented travelers becoming a core driving force [3] - The market will exhibit three main trends: a focus on family travel, prominent themed experiences, and an increase in demand for deep experiential travel [3] - These changes are anticipated to present new opportunities and challenges for the tourism industry [3]