Core Insights - The pet economy is experiencing rapid growth, with the market size expected to reach 300.2 billion yuan in 2024, reflecting a year-on-year increase of 7.5% [1] - The number of urban pets (dogs and cats) in China is projected to exceed 120 million by 2024, marking a 2.1% growth [1] - By 2028, the pet economy market size in China is anticipated to reach 1.15 trillion yuan [1] Industry Trends - The pet economy has expanded from basic food and supplies to a broader range of life services, creating a comprehensive service ecosystem covering the entire lifecycle of pets [2] - The concept of "pet-friendly" spaces is becoming increasingly popular, with pet-friendly parks, cafes, and shopping areas emerging in major cities like Beijing and Shanghai [3] - The rise of pet-friendly services is seen as a new growth point, particularly in tourism, with developments like high-speed rail pet transport services and dedicated pet terminals at airports [4] Competitive Landscape - Numerous brands are entering the pet-related market, leading to intense competition in areas such as pet food and apparel [5] - The pet food retail brand "Pet Fresh" opened its first store in Shanghai and raised $25 million in angel funding, setting a record for recent angel funding in the pet industry [5] - Companies like Adidas are launching pet apparel lines, recognizing the significant emotional value pets bring to consumers [5] Market Dynamics - The pet food segment holds a significant market share, with online sales channels accounting for over 80% of pet food sales [6] - The integration of the pet economy with technology, culture, and tourism is driving innovation, with trends like AI diagnostics and smart home devices enhancing pet health management [6] - The ongoing rise in living standards, demographic changes, and improved living environments are expected to support market expansion and foster new business models [6]
小宠物撬动万亿元大市场 资本竞逐宠物经济全链条开花
Zheng Quan Ri Bao·2025-06-11 17:15