DoorDash Buys Symbioysis to Bolster Billion-Dollar Ad Business

Core Insights - DoorDash is acquiring advertising technology company Symbiosys for $175 million, enhancing its advertising capabilities and revenue generation [1][2] - The acquisition is part of DoorDash's strategy to expand its ad business, which currently generates over $1 billion annually [2][4] - The deal will allow DoorDash to offer advertisers, including over 150,000 restaurants and brands, a comprehensive way to manage their advertising across various platforms [4][5] Company Strategy - DoorDash aims to build the future of local commerce advertising by integrating AI-powered tools and expanding product capabilities through the acquisition of Symbiosys [3] - The company is also enhancing its advertising offerings with new features such as AI tooling for campaign management and sponsored brand enhancements [5] - This acquisition follows DoorDash's recent purchases of hospitality tech company SevenRooms and U.K.-based Deliveroo, indicating a broader strategy to strengthen its commerce platform [5][6] Market Position - The acquisition of Deliveroo, which operates in over 30 countries and serves 42 million monthly active users, is expected to bolster DoorDash's position in global commerce [8][9] - DoorDash's combined operations with Deliveroo will cover more than 40 countries, reaching a population of over 1 billion people, thereby providing local businesses with essential tools and technology [9]