老博会一线观察：打破边界 多元需求激发银发经济新活力

Core Viewpoint - The silver economy is rapidly expanding in China, driven by the increasing population of elderly individuals and the diversification of products and services tailored to their needs [2][4]. Group 1: Market Trends - By the end of 2024, the population aged 60 and above in China is expected to reach 310 million, accounting for 22% of the total population, leading to significant growth in the silver market [2]. - The total number of age-friendly products reached 216,000 by April 2025, involving nearly 10,000 companies, with a year-on-year increase of 255.2% in new products from January to April [2]. - The silver economy is transitioning from a broad supply model to a refined consumption ecosystem, with innovative products like smart ECG clothing and air quality improvement systems gaining attention at the expo [2]. Group 2: Technological Innovations - Advanced technologies such as artificial intelligence, autonomous driving, and flexible robotics are breaking traditional boundaries in elderly care products, exemplified by the smart autonomous wheelchair showcased at the expo [2]. - The emergence of "black technology" in elderly care indicates a shift from merely providing for the elderly to enhancing their quality of life through intelligent solutions [2]. Group 3: Cross-Industry Collaboration - Major brands like Huawei, Haier, and Skyworth are entering the silver economy with smart home solutions, while travel agencies are offering tailored travel packages for seniors [3]. - Financial institutions are diversifying their offerings with various retirement financial products, indicating a growing interest in the silver economy from multiple sectors [3]. Group 4: Policy Support and Industry Growth - The Chinese government is actively promoting the development of the silver economy through policies aimed at enhancing elderly care services and products [4][5]. - There are over 367,000 existing companies related to the silver economy, with more than 22,000 new registrations this year, reflecting a steady growth trend in the sector [4]. - Companies like New Mile Health Technology and Sichuan Portong Medical Equipment are focusing on developing products and services specifically for elderly care, indicating a strategic shift towards this market [4]. Group 5: Local Initiatives - Shanghai is taking proactive steps to develop its silver economy, including the establishment of a dedicated elderly care technology industrial park that aims to integrate research, development, and production [6]. - The park has attracted over 40 elderly care technology innovation companies and aims to achieve a production value of 20 billion yuan within seven years [6].