Workflow
华为发布新款手机 原生鸿蒙终端领域迎规模升级
Zheng Quan Ri Bao·2025-06-11 18:49

Core Viewpoint - Huawei's launch of the Pura 80 series smartphone, featuring the HarmonyOS 5.1 operating system, marks a significant step in its innovation and ecosystem development, aiming to reclaim its position in the high-end smartphone market [1][2]. Group 1: Product Launch and Features - The Pura 80 series is the first high-end direct-screen smartphone equipped with a dual-lens telephoto camera and HarmonyOS 5.1 [1]. - The smartphone features an upgraded eighth-generation ISP and a one-inch RYYB large sensor, enhancing real-time data processing capability by 200%, AI color engine capability by 120%, AI noise reduction by 113%, and AI real-time HDR by 41% [1]. - The Pura 80 series is positioned as a key flagship product in the mid-to-high-end market, crucial for Huawei's strategy to regain market share [2]. Group 2: Market Performance and Sales - Huawei regained the top position in the Chinese smartphone market with a 19.4% market share in Q1, the highest since 2021, representing a year-on-year growth of 28.5% [2]. - The Pura 70 series played a significant role in this resurgence, achieving over 10 million units sold within eight months of its launch [2]. - Analysts predict that the Pura 80 series will surpass its predecessor in sales and potentially spark a new wave of upgrades in the high-end smartphone market [2]. Group 3: Research and Development - Huawei has invested over 1.2 trillion yuan in R&D over the past decade, with nearly 180 billion yuan (specifically 179.7 billion yuan) spent in the last year, accounting for 20.8% of its revenue [2]. - The company holds 150,000 valid global patents, reflecting its commitment to continuous technological advancement [2]. Group 4: Ecosystem and Supply Chain - The Pura 80 series smartphone features a highly localized supply chain, with multiple listed companies serving as key suppliers [4]. - The HarmonyOS ecosystem is expanding, with plans for a large-scale upgrade of HarmonyOS 5.1 in July, and HarmonyOS 6.0 expected to launch between October and November 2025 [4].