Build-A-Bear Celebrates International Day of Play by Playing It Forward

Donates One Teddy Bear for Each Make-Your-Own Plush Animal Sold to Children in Need ST. LOUIS, June 11, 2025 /PRNewswire/ -- Build-A-Bear, the iconic experiential retail brand, announces its "Play It Forward" initiative, a national giveback effort taking place today in recognition of the International Day of Play. For every make-your-own plush sold, one furry friend will be donated to a child in need, up to 10,000 bears. Donations made through the Build-A-Bear Foundation will focus on kids and classrooms in ...