筑牢数字文化贸易硬实力

Core Viewpoint - The rapid development of digital technology is driving the growth of digital cultural trade, which is becoming a new engine for global economic growth, particularly in regions like Guangdong and Zhejiang, leveraging their technological innovation and digital economy advantages [1][2]. Group 1: Definition and Current Status - Digital cultural trade is defined as a new type of cross-border cultural trade that focuses on digital technology, with digital content as the trade object and digital delivery as the implementation form [2]. - China has made significant progress in promoting digital cultural trade, with 29 national cultural export bases recognized by the Ministry of Commerce and other departments, providing continuous support in terms of systems, policies, and services [2]. - The "Digital Business Three-Year Action Plan (2024-2026)" aims to implement the "Thousand Sails Set Sail" plan for cultural trade, fostering brand projects and platforms focused on digital cultural trade [2]. Group 2: Future Strategies - To enhance the hard power of digital cultural trade, strategies should focus on improving innovation quality, participating in international governance, building open platforms, and implementing trade protection measures [3][4][5]. - Improving innovation quality involves transforming rich cultural resources into specific, understandable international cultural products while maintaining their original cultural essence [3]. - Active participation in international governance is necessary to establish unified international regulations for digital cultural trade and to prevent issues related to data control and concentration [3]. Group 3: Platform Development and Support Measures - Establishing high-standard, convenient online trading platforms for digital cultural trade is essential, integrating various administrative agencies to provide comprehensive services [4]. - Promoting existing policies and introducing more specific measures to support unicorn and gazelle enterprises in the digital cultural trade sector is crucial for enhancing confidence and fostering innovation [5]. - Encouraging collaboration between traditional cultural companies and new digital firms can create a synergistic development model, enhancing the competitiveness of the digital cultural industry [5].