人民日报：买新能源车，看“价格”更看“价值”

Core Insights - The era of consumers focusing solely on price when purchasing new energy vehicles has passed, as they now consider design, personalization, performance, and after-sales service as essential factors [1] Consumer Preferences - Consumers interested in driving experience prioritize metrics such as acceleration time and high-speed power output [1] - Tech-savvy consumers are more concerned with intelligent assistance features and futuristic interaction interfaces [1] - A significant number of consumers are willing to pay for aesthetics, analyzing interior design, wheel shapes, and even color coordination between car paint and license plates [1] Industry Challenges - The shift in consumer preferences indicates that relying solely on low pricing strategies may lead car manufacturers into a dilemma of "increasing production but incurring losses" and "increasing revenue without increasing profit" [1]