政府“搭台”有效激活赛事市场需求

Core Insights - The Jiangsu Provincial Urban Football League, humorously dubbed "Su Super," has rapidly gained national attention, with sold-out tickets and attendance exceeding 10,000 per match, creating a vibrant atmosphere typically seen in top-tier events [1][2] Group 1: Event Impact - "Su Super" has transformed regional disadvantages into a significant traffic and engagement opportunity, showcasing the diverse characteristics of Jiangsu's cities and enhancing local pride through competitive matches [2][4] - The league has stimulated real economic growth, with 90,000 spectators during the Dragon Boat Festival leading to a 14.63% increase in tourism consumption across six host cities [3] Group 2: Market Demand - The success of "Su Super" is attributed to its alignment with public demand for competitive sports, filling a gap left by the dissolution of the Jiangsu Suning team in 2021, and effectively capturing the essence of competitive spirit [4] - The model of government support combined with grassroots engagement has proven effective in meeting market needs and driving consumption, a strategy that could be replicated in other regions [4]