嬉皮狗入选全球品牌中国线上500强 开启宠物用品全球化新征程

Core Viewpoint - The "China Online Consumption Brand Index" (CBI) and the "Global Brand China Online Top 500 List" (CBI500) were jointly released by Peking University's National School of Development, Peking University's Digital Finance Research Center, and Sun Yat-sen University's Business School, with technical support from Alibaba's Taotian Group. The pet supplies brand Hipidog has made it to the 500 strong list, highlighting its brand value and industry position in the digital era [1][4]. Group 1 - The "China Online Consumption Brand Index" is a scientific evaluation system based on multiple dimensions such as user scale, consumption frequency, repurchase rate, and brand stickiness, covering the performance of domestic and international brands on e-commerce platforms [4]. - The CBI500 list is entirely based on actual consumer purchasing behavior, evaluating brand quality through sales, pricing, search, and positive reviews [4]. - The evaluation system introduced a "new sharpness" metric for the first time, focusing on sales growth speed, young consumer growth, and product innovation performance as key factors in assessing brand strength [4]. Group 2 - Hipidog's inclusion in the CBI500 list is a recognition of its achievements in the online consumption space and demonstrates the strong growth potential of the Chinese pet industry amid the digital wave [4][7]. - Hipidog has previously received multiple industry recognitions, including being named the most influential brand in the pet supplies category on Tmall and winning the PFA AWARDS for annual strength in pet supplies [5][7]. - The company aims to continue its efforts to expand into broader markets and bring new vitality to the pet industry, enhancing the pet ownership experience for consumers [8].