Core Insights - The report from Just So Soul Research Institute reveals the unique mental state and value pursuits of Generation Z, with an average self-rated mental state score of 3.92 out of 5, indicating optimism and resilience among over 80% of respondents [1] Group 1: Mental State and Values - Generation Z prioritizes a "peaceful and stable mindset" with a composite score of 2.69, surpassing traditional notions of "pure happiness" and "sense of achievement," which scored 2.58 and 2.14 respectively [3] - The trend aligns with Stoic philosophy, emphasizing rational control over emotional responses to achieve tranquility, as evidenced by the popularity of the topic "being an emotionally stable adult" on the platform [3] Group 2: Sources of Mental Energy - The primary sources of mental energy for Generation Z are "interests" (51.6%), "relationships" (51.2%), and "self-growth" (45.9%), with the new social model of "搭子" (partner) being a significant support at 36.9% [4] - Preferred methods for recharging include "socializing" (46.2%), "immersive solitude" (37.22%), "public spaces" (33.24%), and "music" (32.21%), highlighting a diverse approach to mental well-being [4] Group 3: Spiritual Consumption Trends - Generation Z exhibits a diversified and experiential trend in spiritual consumption, with activities such as watching movies/theater/live performances (42.9%) and purchasing books (26.6%) being prominent [5] - Over 60% of respondents prioritize the experiential aspect of spiritual consumption, reflecting the "emotional value for money" concept [5] - In first-tier cities, 49.8% of Generation Z report feeling "energized and in good condition," attributed to richer "spiritual ecology" and accessible "spiritual infrastructure" [5]
Soul发布《2025 Z世代精神世界分析报告》,颠覆对年轻人传统认知
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-06-12 06:02