英雄集团2025新品推介会举办

Group 1 - The core viewpoint of the news is that Shanghai Hero Group is launching a new product line for 2025, focusing on "red cultural creativity, IP collaboration, and category expansion" with 12 new products showcased at the event [1] - The Vice Mayor of Putuo District, Zhou Ruyi, emphasized the importance of high-quality development and innovation in enhancing the core competitiveness of Hero Group [1] - Chairman Li Lili highlighted the significance of the 100th anniversary of Hero ink, committing to craftsmanship and innovation to contribute to the sustainable development of the writing instrument industry [1] Group 2 - Hero Group has defined the "Hero+" development strategy, which aims to deepen and broaden the product offerings while maintaining brand integrity and focusing on consumer needs [2] - The "Hero+" strategy involves expanding product categories, design innovation, cultural integration, and technological empowerment to create a diverse product matrix that balances tradition and modernity [2] - The goal is to transform Hero from a traditional writing tool brand to a cultural lifestyle brand, providing high-quality, high-value, and high-satisfaction products [2] Group 3 - In the future, Hero Group plans to focus on innovation, brand promotion, and product foundation, building a community of shared interests and responsibilities with national distributors [3] - The company aims to leverage its historical heritage and innovative approach to create a new chapter in the industry [3]