“0添加”食品真的无添加？谣言

Core Viewpoint - The recent introduction of new national food safety standards in China prohibits the use of terms like "zero additives" and "no additives" on pre-packaged food labels, aiming to clarify food labeling and combat misleading marketing practices [4][5]. Group 1: New Regulations - On March 27, the National Health Commission and the State Administration for Market Regulation released 50 national food safety standards and 9 amendments, specifically banning the use of "zero additives" and "no additives" in food labeling [4]. - This new standard is seen as timely, as it aims to dismantle the misleading perception of "zero additives" as a marker of healthiness, allowing consumers to better understand food label information [5]. Group 2: Misleading Marketing Practices - Many products claiming "zero additives" often contain hidden sugars or preservatives, misleading consumers about their health benefits. For example, a juice may not add sugar but still contain high levels of natural sugars from fruit [4]. - The marketing of "zero preservatives" in products like milk is misleading, as such products are already prohibited from containing preservatives, creating false selling points [4]. - The misuse of terms like "zero additives" can lead to a stigma against food additives, fostering a misconception that "no additives" equates to "safer" food, which can result in unhealthy competition within the food industry [4].